Effective Date: February 2026
1. Introduction
LOOKish LLC (“LOOKish LLC,” “we,” “us,” or “our”) is a digital closet and style app that helps you organize your clothes, connect with friends, and use AI-powered styling tools across our website and mobile apps (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the Services.
By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.
2. Information We Collect
We collect information in the following categories:
- Account and Profile Information
- Name, email address, username, password.
- Profile photo and other information you add to your profile.
- Content You Upload
- Photos you capture with your camera or select from your photo gallery (e.g., clothing items, outfits, looks, profile images).
- Captions, comments, likes, and other in-app interactions.
Device and Usage Information
Device identifiers, operating system, app version, log data, and interaction data (such as features used, clicks, and session duration) to maintain and improve the Services.
Location Information Approximate or precise location when you grant location permission, to recommend outfits based on your location and local weather.
General location inferred from IP address for analytics and security.
Cookies and Similar Technologies (Website)
We may use cookies and similar technologies to remember your preferences, understand usage, and improve the site.
We do not intentionally collect sensitive categories of data beyond what is needed for app functionality (for example, we use location only for outfit recommendations and related features).
3. App Permissions
To deliver core features, the app requests the following permissions:
Purpose: Allow you to take photos of clothing, outfits, and profile images directly in the app.
Control: You can disable camera access at any time in your device settings, although some features may not work without it.
- Photo Gallery / Media Library
Purpose: Allow you to select existing photos from your device to add items to your digital closet or update your profile.
Control: You can revoke gallery access in your device settings.
Purpose: Provide outfit recommendations tailored to your current location and weather, and support location-based features you choose to use.
Control: You can turn off location access in your device settings; we may still infer a general region from your IP address for basic analytics and security.
4. How We Use Your Information
We use your information to:
- Provide and operate the Services, including your digital closet, AI styling suggestions, and social features.
- Personalize content and recommendations, such as outfits based on your wardrobe, preferences, and location.
- Enable social and community features, including connecting with friends, viewing shared looks, and interacting with other users.
- Communicate with you about your account, updates, security alerts, and support.
- Send you optional marketing messages or in-app promotions (you can opt out as described below).
- Monitor, maintain, and improve the performance, security, and usability of the Services.
- Comply with legal obligations, enforce our terms, and protect our rights and users.
We will not use personal information for materially different, unrelated, or incompatible purposes without providing you notice and, where required, obtaining your consent.
5. How We Share Your Information
We do not sell your personal information for money. We may share information as follows:
- Service Providers: With vendors and service providers that perform services on our behalf, such as hosting, analytics, security, customer support, and email delivery, under contracts that limit their use of the data.
- Social / Sharing Features You Use: When you choose to share outfits, looks, or profile information with friends or on social platforms, the content you share and related profile information may be visible to those audiences.
- Legal and Safety: To comply with applicable laws, regulations, or legal processes, or to respond to lawful requests by public authorities. To protect the rights, property, or safety of LOOKish LLC, our users, or others.
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our business or assets, subject to appropriate confidentiality protections.
If we ever engage in “sharing” personal information for cross-context behavioral advertising as defined under California law, we will provide appropriate notices and opt-out options.
6. Data Retention
We retain personal information for as long as needed to provide the Services, fulfill the purposes described in this Privacy Policy, and comply with legal obligations. When information is no longer required, we will delete or de-identify it in accordance with applicable law.
You may request deletion of your account, and we will delete your personal information subject to legal and operational requirements (for example, resolving disputes and enforcing our agreements).
7. Your Rights and Choices
You have several choices regarding your information:
- Account and Profile: You can access and update certain account details through the app or website.
- Permissions and Device Settings: You can change camera, photo gallery, and location permissions at any time in your device settings; some features may be limited if you do so.
- Marketing Communications: You can opt out of marketing emails by following the unsubscribe instructions in those messages. We may still send service-related communications (e.g., security notices, important account updates).
- Cookies: Your browser or device may allow you to block or delete cookies; some site features may not function properly without them.
Additional rights are available to residents of certain jurisdictions, described below.
8. California Privacy Notice (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). This section supplements the information above.
Categories of Personal Information
In the past 12 months, we may have collected the following CCPA categories of personal information:
- Identifiers (e.g., name, email address, username, device identifiers).
- Internet or other electronic network activity (e.g., app usage, interactions, logs).
- Geolocation data (e.g., location information when you enable location services).
- Audio/visual content (e.g., photos of clothing and outfits you upload).
- Inferences drawn from the above to personalize features and recommendations.
We collect these categories for the business and commercial purposes described in Sections 3–4 of this Policy and from the sources described there.
CCPA Rights
Subject to certain exceptions, California residents have the right to:
- Right to Know / Access: Request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties to whom we disclose it.
- Right to Delete: Request that we delete personal information we collected from you, subject to certain exceptions.
- Right to Correct: Request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale/Sharing: Request that we not sell or share your personal information for cross-context behavioral advertising (to the extent we engage in such practices).
- Right to Limit Use and Disclosure of Sensitive Personal Information: Where applicable, limit certain uses and disclosures of sensitive personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights (for example, by denying services or offering a different level or quality of services solely because you exercised a right).
How to Exercise CCPA Requests
You can exercise your rights by contacting us using the information in the “Contact Us” section below. Please specify that you are making a CCPA request and describe the right you wish to exercise.
We may need to verify your identity before fulfilling your request, which may require matching certain information you provide with information we maintain. You may also designate an authorized agent to make requests on your behalf, subject to verification and proof of authorization.
9. New Jersey and Other U.S. State Rights
New Jersey and several other U.S. states have enacted comprehensive privacy laws that grant residents rights similar to those described above, such as the right to access, correct, delete, and obtain a copy of personal data and to opt out of certain uses of data, including targeted advertising or the sale of personal data.
If you are a resident of New Jersey or another state with such a law and our processing of your personal data falls within the scope of that law, you may have the right to:
- Confirm whether we process your personal data and access it.
- Correct inaccuracies in your personal data.
- Request deletion of your personal data.
- Obtain a portable copy of your personal data.
- Opt out of targeted advertising, the sale of personal data, or certain profiling that produces legal or similarly significant effects.
To exercise these rights, please contact us using the details in the “Contact Us” section. Where required, we will provide a process for appealing our decision if we decline to act on your request.
10. International Users and GDPR Notice
Our Services are based in the United States but may be accessed globally. If you are located in the European Economic Area (EEA), United Kingdom, or another region with data protection laws similar to the EU General Data Protection Regulation (GDPR), the following applies where GDPR is triggered:
- Data Controller: LOOKish LLC is the controller of your personal data.
- Legal Bases for Processing: Performance of a contract (to provide and operate the Services you request).
- Legitimate interests (e.g., to improve the Services, ensure security), where these are not overridden by your interests or rights.
- Consent (e.g., certain marketing communications and, where required, location-based features).
- Compliance with legal obligations.
- Your GDPR Rights (subject to applicable law):
- Access, rectification, and erasure of your personal data.
- Restriction of processing.
- Data portability.
- Object to processing based on legitimate interests and to direct marketing.
- Withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
You may exercise these rights by contacting us using the details in the “Contact Us” section. You also have the right to lodge a complaint with a supervisory authority in your country of residence.
Where personal data is transferred outside the EEA/UK (for example, to the United States), we will take appropriate measures to ensure an adequate level of protection, such as using standard contractual clauses where required.
11. Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
12. Children’s Privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information as soon as reasonably practicable.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top and, when required by law, provide additional notice (such as by posting a notice in the app or on the website).
14. Contact Us
If you have any questions or requests regarding this Privacy Policy or our privacy practices, you can contact us at lookish@lookishstyle.com.
